This is a touching blog post related to the shooting deaths of two journalists yesterday in Virginia. If you worked in the media before becoming a PIO, you can relate. If you never worked in the media, here’s some insight into that world. In the end, we’re all the same.


I imagine I am Alison Parker, doing a live shot, yet another live shot, one of a dozen that will fill the work week. I imagine how the sun rises behind her in the moments before it happens, how her photographer Adam has to adjust his camera to accommodate the encroaching fingers of light. Maybe…

Source: Roanoke


Cautionary tale, shared from NIOA

This post appeared today on the National Information Officers Association blog, which can be found here:

NIOA member Dani Moschella, Broward Sheriff’s Office, Ft. Lauderdale, recently shared this word of caution to other public information officers and their leadership team. When scheduling interviews, always know the intent of the interview and use your time and your agency name wisely.

Here’s her story:

We had a request from a producer at In View hosted by Larry King who asked to talk to Sheriff Israel for a 20-30 minute off-the-record chat as they prepare a show on diversity in America.

image of In View program logoShe said they were in their preliminary phase and want[ed] to speak to the sheriff to see if he would be a suitable contributor for the program. Of course, she would talk to him specifically about diversity in law enforcement.

…the sheriff spoke to her at length on that topic, and then when he went to hang up, she read him a lengthy, prepared statement explaining that if he paid $25,000, they would book him on the show. You can’t tell from the website, but it’s basically an infomercial. Huge waste of time. The woman’s name is Randi Gardner [, 561-279-3550 ext. 119]

Editor Note: Some programming references on the In View web site include the reference “paid educational programming.”

This information was shared for the benefit and resource of NIOA members and other interested parties. It is an experience shared by a member of NIOA and may not reflect the position or policies of the Board of Directors or the opinions of the general membership.